Privacy Policy

Effective Date: March 31, 2026

Luke Swider, MD, PLLC d/b/a Psyched Up Media Consulting (“we,” “us,” or “our”) operates the website located at https://psychedupmedia.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or contact us. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

1. Information We Collect

We may collect the following categories of information:

  • Contact information you voluntarily submit through our contact or consultation request form, including your name, email address, phone number, and any message you provide.
  • Usage data automatically collected when you visit the Site, including your IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages.
  • Cookies and similar tracking technologies used to improve site functionality and analyze traffic (see Section 5 below).

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and schedule consultations.
  • Provide and improve our consulting services.
  • Send you information you have requested, such as service details or follow-up communications.
  • Analyze Site usage and improve user experience.
  • Comply with applicable legal obligations.

We do not use your information for automated decision-making or profiling.

3. Legal Basis for Processing (Where Applicable)

If you are located in a jurisdiction that requires a legal basis for processing personal data (such as the European Economic Area or the United Kingdom), we process your information on the following bases:

  • Performance of a contract or pre-contractual steps at your request (e.g., responding to a consultation inquiry).
  • Our legitimate interests in operating and improving our business, provided those interests are not overridden by your rights.
  • Your consent, where we have obtained it.
  • Compliance with a legal obligation.

4. Sharing of Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:

  • Service providers: We may share information with third-party vendors who assist us in operating the Site or conducting our business (e.g., email platforms, website hosting providers), subject to confidentiality obligations.
  • Legal requirements: We may disclose information if required to do so by law, court order, or governmental authority, or to protect the rights, property, or safety of our business or others.
  • Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Cookies and Tracking Technologies

Our Site may use cookies, web beacons, and similar technologies to collect usage data and improve your experience. You can control cookie settings through your browser preferences. Please note that disabling cookies may affect certain Site functionality.

We do not currently respond to “Do Not Track” signals from browsers.

6. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies independently.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. When information is no longer needed, we take reasonable steps to delete or anonymize it.

8. Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

10. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, delete, or restrict processing of your data, or to withdraw consent where processing is based on consent. To exercise any of these rights, please contact us at the address below. We will respond to verified requests within the timeframe required by applicable law.

11. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) or California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale or sharing of personal information. We do not sell personal information. To submit a request, contact us at the address below.

12. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. We will post the revised policy on this page with an updated effective date. Your continued use of the Site after any changes constitutes your acceptance of the revised policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Luke Swider, MD, PLLC d/b/a Psyched Up Media Consulting

Email: ljs@psychedupmedia.com

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